Geographic experiments and synthetic controls, for measuring marketing impact when a user-level A/B test is not available to you. Design, analysis and pitfalls.
Our “Geo Testing: Unlocking True Incrementality” webinar explored how teams can measure real-world impact when A/B testing isn’t possible - using geographic experiments and synthetic controls to reveal true incremental lift in marketing and product initiatives.
Figuring out an ad's real effect is tricky. Clicks don't tell the whole story and attribution models fall short. The Solution: Geo Testing.
Traditional methods often fall short in measuring the true impact of marketing strategies. Here's how Geo Tests can resolve common marketing challenges.
We plan, run and analyse geo experiments to measure what your marketing actually caused.
See how we work on geo testing →