Back to the Future: Trends and Innovations in MMM
Three key trends shaping the future of MMM: the emphasis on causality, the adoption of Bayesian methods, and the push towards real-time analysis.
Make smarter decisions with Marketing Mix Modeling
Relying solely on attribution models is as good as guessing. We offer Marketing Mix Modeling (MMM) services tailor-made to your business context and needs to make sure you always make the right marketing decisions.
Our Outstanding Services
MMM Suite
Level-up your marketing game with our top MMM specialists. Our MMM Suite includes: auditing needs and available data; Implementing or developing MMM model; Customizing & calibrating the model continually; Developing & executing Geo Testing plans; And supporting the teams continually.
Tech stack audit
Thinking about which MMM is best for your business needs? We review your marketing needs and data; Asses available MMM solutions for your business context; And provide you with a comprehensive review of our findings, recommended models, and best practices and know-how’s for proper tech implementation.
Professional workshops
Looking for a high-level overview of MMM, or a deep-dive into specific models? We offer MMM workshops, tailor-made to your marketing context and needs, for any level of expertise. Make sure your team has everything they need to make better marketing decisions.
Level-up your marketing game with Bell
| Capability | MMM & Geo tools | In-house DS |  |
|---|---|---|---|
| Specializing in advanced statistics | Partially | Partially | Yes |
| Auditing needs, data integrity, etc. | Partially | Yes | Yes |
| Using advanced, latest models | Partially | Partially | Yes |
| Customizing models | Partially | Yes | Yes |
| Client understands how the models work | Partially | Partially | Yes |
| Calibrating models continually | Partially | Yes | Yes |
| TTV | Partially | Long | Yes |
Calculators for this work
Free, no sign-up, and the same methods we use on client engagements.
FAQs
Everything you ever wanted to know, we've got you covered
We have an in-house Data Scientist. How can you help us?
Bell is a boutique agency specializing in Marketing Mix Modeling (MMM). Our experts have extensive experience across industries in building and implementing MMM. We collaborate closely with your Analysts and Data Scientists to ensure they are well-trained and capable of independently managing MMM efforts.
How are you different from other off-the-shelf MMM solutions?
Bell customizes MMM to fit each client's specific needs and context. Unlike black-box solutions, we explain our process, rationale, and provide a full handover of the model at the project's conclusion to empower your team.
When is the best time to start using MMM?
If your marketing spend is a significant portion of your budget and your current attribution models don't improve your budget decisions, it's time to start using MMM.
Which companies are a good fit for Bell’s MMM services?
Our MMM services are designed for companies with substantial marketing budgets and multiple marketing channels that rely on view-through attribution, such as TV and billboards.
How long does it take to see results with the MMM suite?
It typically takes at least six months to obtain reliable results that can inform better budget decisions.
How much do your services cost?
Our services are tailored to your specific needs, so pricing varies between projects. For detailed information, please contact us.
What does the workshop include?
Our workshop covers key MMM methodologies, demonstrates the MMM building process through practical case studies, and illustrates how MMM insights can be translated into actionable marketing strategies.
What results can I expect from the MMM suite?
Your marketing team will be equipped to independently run MMM, analyze the results, and optimize marketing spend to maximize ROI.
What resources do you need from me?
We need access to the relevant data, and a few hours per week during the first month from your Marketing Analyst and/or Data Scientist.
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