Back to the Future: Trends and Innovations in MMM
Three key trends shaping the future of MMM: the emphasis on causality, the adoption of Bayesian methods, and the push towards real-time analysis.
Marketing mix modeling
How MMM works when it is transparent rather than a black box: what the model can tell you about channel contribution, and what it cannot be asked to answer.
The Ultimate Guide to Choosing Your Perfect MMM Tool
Robyn, Meridian, Orbit, or custom-made MMM? In this blog post, we compare leading free, paid or custom MMM tools, to help you decide which best fits your needs.
Five Common Blind Spots in Marketing Data
In today’s privacy-focused era, the different attribution models create many blind spots for marketing analysts and decision makers. However MMM & Geo Tests can help.
How Marketing Mixed Modeling Can Improve Your ROI
How to plan your marketing spend while measuring the true effect of any marketing activity on your bottom line? The answer lies in Marketing Mix Modeling (MMM).
Marketing Mix Modeling at Bell Statistics
We build and calibrate transparent MMM — no black box, and your team learns how the model works.
See how we work on marketing mix modeling →