Separating correlation from causation across a real customer journey. Posts on identifying what actually moved the business, and by how much.
When your advertising efforts are up and sales are increasing, that’s great news, but it doesn't necessarily mean the ads are the reason. Here are three popular tools to measure the lift of a campaign.
Measuring complex user journeys is nearly an impossible task without the proper tools. Learn how MMM & Geo Tests can help advertisers measure the impact of their cross-marketing efforts.
Separating correlation from causation across a real customer journey is our research work. We identify what moves your business and by how much.
See how we work on causal inference analysis →