Playtika, a global leader in mobile gaming
Playtika (NASDAQ: PLTK) is a global leader in mobile gaming, known for its popular social games such as slots, poker, and bingo simulators. Operating since 2010, Playtika has a diverse portfolio and operates across 16 locations worldwide, generating $2.6 billion in revenue in 2023.
- Playtika
- Improve testing processes and decision-making with robust statistical methods
- Comprehensive training, detailed documentation, and ongoing support in A/B testing
- Enhanced testing accuracy and efficiency, leading to more data-driven decisions
Need for Data-Driven Decisions
Playtika's teams were conducting tests without proper statistical methods, leading to unreliable results. The need for a more data-driven approach was clear. Playtika's internal tools studio sought Bell's expertise to address this challenge.
Comprehensive Team Training and Ongoing Support
Method Review
Analyzing and improving existing testing practices.
Statistical Techniques
Introducing p-values, confidence intervals, and other robust methods.
Documentation
Creating detailed resources for consistent application of new methods.
Workshops and Training
Educating all stakeholders on the new techniques.
Ongoing Support
Providing continuous assistance to ensure accurate test implementation and result analysis.
Transforming Playtika’s A/B Testing Approach
Data-Driven Decisions
Teams began making informed decisions based on accurate data.
Enhanced Accuracy
Improved reliability and efficiency of A/B tests.
Operational Efficiency
Streamlined processes leading to better overall performance.
"Bell transformed our approach to A/B testing. Previously, decisions were made without statistical support. Bell not only revamped our testing methodology but ensured it was well-implemented. Their workshops and close guidance empowered our teams to make confident, data-driven decisions. The education and support provided by Bell significantly elevated our internal tools and testing accuracy."